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CONTINUT ARTICOL:


PR & Tourism Marketing Workshop (September 4th, Bucharest)


Autorul: Luxury PR
Subiect: Luxury PR
Adaugat la : August 26, 2011   Vizualizari : 621
Rate Autor : Curent : 2.66 /5
Rate Articol : Curent : 2.24 /5



Course objectives
The objective of this course is to provide candidates with an understanding of marketing process, explain the issues to consider and provide a description of the tools used in marketing tourism business. This workshop provides a number of guidelines to assist businesses to develop a successful approach.


Candidates will learn:
- Lots of special event marketing promotions
- Lists of special days through out the year that you can run a promotion on
- The inside secrets to set up profitable joint ventures
- Designing a system to capture every customer that walks through your doors
- How to get thousands of new customers to come and dine at your venue
- Using database marketing to build sales
- How to explode your sales with exclusive referral strategies
- How to use a newsletter campaign to increase sales



Course content
Overview of marketing Process
Tactical Tools in the Marketing Process
Networking and Building Relationships
Industry Partnerships
- Local Tourism Organizations
- Industry Associations
- Co-operative Marketing with Local Tourism Operators
- Working with the Travel Trade
- Trade and consumer Shows
Public Relations
- Editorials
- Special Promotions and Competitions
Promotional Tools
- Brochures
- Web sites
- Promotional videos
- Banners
- Merchandise
Direct marketing
- The Customer Database
- Direct Mail, Postcards and Flyers
- Special Customer Reward Programmes
- Special Offers and Incentives
Case Studies


Course Fee: 230 Ron
Register now at contact@luxurypr.ro
Course content at www.luxurypr.ro












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